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What Is the ARC? 

ARC: An Overview

This site is known as the ARC, or the Academic Resource Center, the Web site for the Academic Division of the American Marketing Association.

The address of the ARC is http://www.marketingpower.com/arc. The ARC is part of the overall AMA MarketingPower Web site.

Clicking on the letters "ARC", which appear on all ELMAR pages as well as on the ARC itself, as you can see in the bold headline on this page, will take you to the ARC home page.

The goal of the ARC is to be a timely, trusted, useful and enjoyable source of information for the worldwide academic marketing community, or in summary, to be the portal for all the online needs of academic marketers.

The editor of the ARC is Charles Hofacker, who is wonderfully assisted by many helpful ARC types. You can reach the editor at arc@ama.org.

There is always a desire for volunteers and contributors to the ARC.

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